Christy Caplan
Christy Caplan, a PR specialist with a wealth of knowledge on how authors can effectively promote their books.
Christy will share valuable tips on leveraging social media, engaging with bloggers, hosting events, and more to help authors boost their book visibility.
Stay tuned for a conversation packed with actionable insights!”
Connect with Christy:
Also Available on: Amazon Podcasts | Apple Podcasts | IHeartRadio | Spotify | YouTube
After our radio talk (which was way too short) Christy shared 10 tips to build your Author Platform.
Tip 1:
Utilize platforms like Twitter, Instagram, and Facebook to build a community around your work.
Share updates, behind-the-scenes content, and engage directly with your audience.
Use relevant hashtags to reach a wider audience and participate in book-related conversations.
Tip 2:
Reach out to book bloggers for reviews and interviews.
Their established audiences can help increase your book’s visibility.
Offer them advanced reader copies (ARCs) and encourage honest reviews.
Tip 3:
Organize online book readings, Q&A sessions, or webinars.
Platforms like Zoom can help you connect with readers globally and offer a more personal interaction.
Tip 4:
Develop a consistent voice and visual style across all your platforms.
Let your personality shine through to create a strong, relatable author brand that resonates with readers.
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Partner with fellow authors for joint promotions or events.
This can expand your reach to new audiences who are already interested in the genre.
Tip 9:
Engage with readers on Goodreads by participating in discussions, hosting giveaways, and encouraging reviews.
Goodreads is a platform dedicated to book lovers and can significantly boost your book’s profile.
Tip 10:
Respond to reader feedback, engage in discussions, and be approachable.
Building a loyal fan base can lead to word-of-mouth promotion, which is invaluable in the publishing world.
Contact local newspapers, radio stations, and broadcast to gain coverage.
Local media outlets often look for community stories and can provide valuable exposure.
Contact local newspapers, radio stations, and broadcast to gain coverage.
Local media outlets often look for community stories and can provide valuable exposure.
LINKS MENTIONED IN INTERVIEW
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