When writing a book, the focus is on the ideal reader. Who will enjoy your story? You work to include elements that captivate and engage them. But when it comes to marketing, the focus shifts to the adults in your reader’s life. What do they need to know about your story to see its benefits for their child and decide to purchase it? Reaching the market audience for middle grade books can be quite challenging.

To address these unique promotional needs, we started a local marketing group for children’s book authors. Sharing marketing information and supporting each other has been incredibly helpful. For example, we collaborated on a book promotion extravaganza last spring, showcasing the other authors on our social media sites and offering special giveaways. Members of the group often team up to share tables at book fairs and bazaars. Sharing what worked and didn’t work in our promotional efforts is helpful to our future endeavors.

I strongly encourage other authors to find or create their own networks in their local areas. The collaboration and support can make a world of difference!